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Hello, I'm Anshita
I am a seasoned professional in the digital content industry, known for my expertise in long-form content creation. Throughout my career, I have collaborated with some of the most prestigious brands in Australia and globally, including Commonwealth bank, Infosys Consulting, Squiz, Mercedes-Benz, Larsen & Toubro, and Ageas Federal among others.
My story
My role in these collaborations has been crucial in enhancing these brands' digital presence through detailed articles, comprehensive guides, and thought leadership pieces.
One of my recent career highlights was my tenure as the Digital Content Manager at CommBank, where I managed the long-form content for The Brighter Side blog. My work consistently demonstrated the effectiveness of long-form content in building trust, establishing authority, and engaging audiences.
I firmly believe in the power of long-form content, including thought leadership blogs, guides, newsletters, podcasts, YouTube videos, and webinars. Long-form content provides deep insights and fosters thought leadership, creating lasting connections with audiences.
Australian statistics support this view. Research indicates that long-form content significantly outperforms short-form content in several key metrics. For instance, articles over 1,000 words receive 77% more shares on social media compared to shorter pieces. Additionally, long-form content is more effective for SEO, with the average word count of top-ranking content on Google being around 2,000 words.
Contact
I'm always looking to hear from people who believe in the power of content. Let's connect.
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